Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. No business will be in thrive in an atmosphere that is unfriendly. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can assign some of this services to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. They will do their part and ensure the company’s working environment is conducive. They will inform you on everything happening in the community.
You can get to their hearts by offering sponsorships. This method will great more value to the community. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can partner with other companies and hold charity events. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. This will ensure that your companies deeds are fresh in their minds. You must form a relationship with the leaders in the community. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
Communication in any environment is crucial. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. Communication shows that you are empathetic to them. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.